Growth Marketing Manager
Customer Retention Program
2023
Overview
Designed and implemented a lifecycle marketing program that significantly reduced churn through targeted re-engagement campaigns and proactive outreach.
The Challenge
Customer churn was increasing, and there was no systematic approach to identifying at-risk customers or re-engaging lapsed users.
The Solution
Built a comprehensive retention program with predictive churn scoring, automated win-back sequences, and personalized outreach based on customer behavior and value.
Results
- ▹18% reduction in monthly churn rate
- ▹Reactivated 22% of lapsed customers
- ▹Increased customer lifetime value by 25%
Skills & Tools
Lifecycle MarketingSegmentationWin-back FlowsPredictive Analytics