Marketing Manager
Content Localization Strategy
2024
Overview
Implemented a comprehensive content localization strategy across 4 languages, ensuring brand consistency while adapting to local cultural nuances.
The Challenge
Expanding to new markets required all marketing content to be localized, but simple translation was not enough—cultural adaptation was critical for engagement.
The Solution
Built a localization workflow with native-speaking reviewers, cultural consultants, and a centralized terminology database to ensure consistency and quality.
Results
- ▹Successfully launched in 4 new markets
- ▹Maintained brand voice across all languages
- ▹Reduced localization turnaround time by 40%
Skills & Tools
Translation ManagementCultural AdaptationQA ProcessProject Management