Marketing Manager
Influencer Marketing Campaign
2024
Overview
Orchestrated a multi-market influencer marketing campaign that drove significant reach and measurable sales impact across 4 countries.
The Challenge
Needed to build brand awareness quickly in new markets without massive advertising budgets. Traditional ads were expensive and had limited trust factor.
The Solution
Developed an influencer partnership program targeting micro and mid-tier influencers in each market, with performance-based compensation and authentic content guidelines.
Results
- ▹500K+ total reach across campaigns
- ▹15% lift in sales during campaign periods
- ▹Built relationships with 50+ influencers
Skills & Tools
Influencer OutreachCampaign ManagementROI TrackingPartnership Negotiation