Growth Marketing Manager
Conversion Rate Optimization
2022
Overview
Led a comprehensive A/B testing program across key conversion funnels, resulting in significant improvements in sign-up rates and user activation.
The Challenge
Sign-up rates were stagnating despite increasing traffic. The conversion funnel had multiple friction points that were not clearly identified.
The Solution
Implemented a systematic CRO program using VWO and Hotjar to identify drop-off points, then ran targeted A/B tests on high-impact areas of the funnel.
Results
- ▹25% improvement in sign-up rates
- ▹Identified and fixed 12 UX friction points
- ▹Increased trial-to-paid conversion by 18%
Skills & Tools
VWOHotjarGoogle OptimizeA/B TestingUX Analysis