Email Marketing Specialist
Email Automation Framework
2022
Overview
Developed a scalable email automation framework with dynamic personalization and behavioral triggers that served as the foundation for multiple client campaigns.
The Challenge
Clients needed sophisticated email automation but lacked the technical expertise to build and maintain complex workflows.
The Solution
Built a modular automation framework with reusable components, behavioral triggers, and dynamic content blocks that could be quickly customized for different use cases.
Results
- ▹40% increase in email engagement rates
- ▹Reduced campaign setup time by 60%
- ▹Framework adopted by 5+ clients
Skills & Tools
Email AutomationBehavioral TriggersDynamic ContentA/B Testing