Growth Marketing Manager
Marketing Analytics Dashboard
2023
Overview
Built a real-time marketing performance dashboard integrating multiple data sources for unified reporting across all marketing channels.
The Challenge
Marketing data was scattered across multiple platforms making it difficult to get a holistic view of performance and ROI.
The Solution
Created a centralized dashboard pulling data from Google Analytics, ad platforms, and CRM to provide real-time insights and automated reporting.
Results
- ▹Reduced reporting time by 80%
- ▹Enabled real-time budget optimization
- ▹Improved cross-channel attribution accuracy
Skills & Tools
Google AnalyticsData StudioBigQueryAPI Integration